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EA Reckons Cross-Promotion Will Have the Desired Effect


Electronic Arts

Plenty of RPG fans will be picking up both Mass Effect 3 and Kingdoms of Amalur: Reckoning. Electronic Arts would like to increase that number even more, however, by offering a demo cross-promotion. Players who complete the Mass Effect 3 demo will receive some Shepard armor and pair of space-age daggers for Reckoning. By the same token, completing the Reckoning demo will unlock an Amalur-themed suit of armor and a chakram launcher for ME3.

There are some rules involved. Both demos as well as both games must be played on the same system in order for the player to receive the bonus items. An Origin account is required for PC players to receive the items, but downloading the Origin client is not required. The Reckoning demo will be available for PC, PlayStation 3, and Xbox 360 on January 17. The Mass Effect 3 demo has not yet been dated, but is supposedly being released this month.

Here is the announcement in attractive moving-picture form:

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