Publicity makes for strange bedfellows. In this case, the National Basketball Association (NBA) and Square Enix are proud to announce that they will be doing a promotional partnership for the release of Final Fantasy XIII. Square Enix will be the presenting partner for the 2010 NBA All-Star Celebrity Game.

During the All-Star Jam Session, Final Fantasy XIII will be predominately displayed around centre court, and will receive significant air time on ESPN. Final Fantasy fans will also have the opportunity to preview this upcoming entry into the series at the game in a specially designated area.

The game will be presented at the NBA All-Star Celebrity Game at 7:00pm EST/ 6:00 p.m. CST. Final Fantasy XIII is set to release on March 9, for both the Xbox 360 and PlayStation 3.