Sega Gets Theatrical for Shenmue

Yu Suzuki's highly-anticipated Shenmue, for the Dreamcast, released earlier this week to positive reviews everywhere. Now, Sega has stepped up its marketing campaign for the RPG by going to the silver screen.

From now until December 7, patrons of a number of leading American cinema companies including AMC, GCC, Clearview, and Cinema Star can see in-theater promotions for Shenmue. The ad campaign stretches to theater lobbies as well, with posters and character figures on display. For more on Shenmue, take a look at RPGamer's recent review or ongoing coverage.

by Bill Johnson    
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