Squaresoft announced today that it has partnered with Toyota Motor Sales, U.S.A. for a FINAL FANTASY VIII pre-sell campaign to begin on July 30, 1999 and run through August 31, 1999. U.S. consumers who pre-order FF VIII for the PlayStation game console can also register to win a 2000 Toyota ECHO. A total of four vehicles will be given away during the campaign.

"Traditionally, pre-sell campaigns have been about avid game players wanting to reserve a game in advance to ensure that they would be one of the first in their circle of friends to have a hot new title," said Jun Iwasaki, president of Square Electronic Arts. "As part of the campaign, consumers would also get a bonus such as a cool t-shirt or ball cap for pre-ordering. With FINAL FANTASY VIII, we have really stepped up the incentive to get on board early by partnering with Toyota. Both FINAL FANTASY VIII and the Toyota ECHO will hit the streets this fall. The opportunity to be one of the people who score both hot products will be high incentive for consumers to place early orders."

For Official Contest Rules visit The Official FF8 Sweeptstakes Site.

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