Pokémon Black and White have broken the day one series sales record set by the previous generation of games in the U.S. Back in April, 2007, Pokémon Diamond and Pearl sold a combined total of 780,000 units. Black and White, however, sold 1.08 million. This is similar to the difference between the games' sales in Japan, where Pokémon Black and White sold over 2.5 million combined copies in one week, in comparison to Diamond and Pearl's 1.5 million.

Pokémon Black and White were officially released released last Sunday, March 6 in North America. Like the previous generation of games, they are for the Nintendo DS, although they perform some enhanced features on the DSi and soon-to-be-released 3DS.